معرفی
Leslie K. John is the James E. Burke Professor of Business Administration at Harvard Business School, where she conducts behavioral science research on decision-making, privacy, and health behaviors. Her work bridges psychology, marketing, and public policy.
- Harvard Business School
- Behavioral Scientist
- Consumer Psychology
- Health Policy Consultant
Research Interests include:
- Privacy Decision-Making: Understanding motivations for personal data sharing with firms and employers.
- Health Behavior: Designing psychological interventions for weight loss and reduced sugary drink consumption.
- Marketplace Irrationality: Exploring cognitive biases in organizational and consumer contexts.
Publication Trends show interdisciplinary work spanning behavioral economics, psychology, and health policy with repeated collaborations across institutions. Key themes include incentive design, disclosure mechanics, and cognitive bias exploitation.
Scientific Awards:
- Wired Innovation Fellow
- Association for Psychological Science awards
- Marketing Science Institute recognition
Professional Activities include corporate consulting (Goldman Sachs, J.P. Morgan, Commonwealth Bank), keynote speaking on behavioral economics, and teaching material development for Harvard Business School cases.
