Lepa Babić

Lepa Babić is a Professor at Singidunum University, holding academic positions in the Faculty of Business in Belgrade. She holds a PhD in Management from Fakultet za menadžment Novi Sad (2004-2007), a Master's in Management Systems from Ekonomski fakultet Banja Luka (2001-2003), and a Bachelor's in Pedagogy and Psychology from Sarajevo's Filozofski fakultet (1986-1990). Her research spans organizational education, career development, and the intersection of technology with social behavior. Notably, she has pioneered work in machine learning applications for harassment detection in digital spaces, leveraging metaheuristics optimization. Her textbooks include foundational works on management principles and corporate education strategies. She has published extensively in journals such as SN Computer Science and Andragoške studije, contributing to fields like employee review sentiment analysis and cyberbullying identification. Her collaborative research often addresses societal issues through quantitative and qualitative lenses, including youth behavior studies and workplace dynamics. She has led over 20 academic publications since 2007, with recent focus on AI-driven solutions for social challenges.

Her educational philosophy emphasizes practical applications of management theory, reflected in courses on organizational development and career counseling. She has co-authored textbooks like Menadžment: principi, koncepti i procesi (2010) and Razvoj karijere i poslovnih veština (2019), which are core references in Serbian academic curricula. Her conference contributions include presentations at IEEE, CMC, and international management forums. Her current projects explore NLP for employee satisfaction analysis and metaheuristic algorithms for text classification.