Leong Choi Meng

Dr. Leong Choi Meng serves as Lecturer in International Business at Swinburne University of Technology Sarawak Campus's School of Business within the Faculty of Business, Design and Arts. Holding a PhD in Financial Economics from Universiti Malaysia Sarawak (UNIMAS), she brings over a decade of teaching expertise in economics and research methodology.

Her research critically examines behavioral dimensions in financial systems, with emphasis on asymmetric market reactions and psychological biases. Recent work investigates inflation-stock market dynamics in Indonesia, pandemic-era real estate decisions, and tourism behavior shifts - consistently bridging theoretical finance with Southeast Asian economic contexts through rigorous quantitative analysis.

Notable recognition includes consecutive Best Paper Awards (2022-2023) at international conferences focusing on structural equation modeling and business tourism research. Her methodological sophistication in asymmetric effect analysis has become a hallmark of her scholarly contributions.

• Fundamental Research Grant Scheme (FRGS) from Ministry of Education Malaysia (2019)
• PSIF Grant from UCSI University (2019)
• Kuching Waterfront Jazz Festival economic impact study for Sarawak Economic Development Corporation

As an educator, she integrates consultancy insights into courses like Digital Management & Future of Work, preparing students for evolving economic landscapes while supervising research in behavioral finance and tourism economics through Swinburne's postgraduate programs.