معرفی
Dr Leon Davis is a Senior Lecturer in Marketing and Events Management at Teesside University International Business School. He holds a PhD in Sports Event Sociology from Teesside University (2020), an MA in Sport, Culture and Community from Sheffield Hallam University (2012), and a Bachelor’s in Sports Sociology (2007).
His research focuses on fandom, sports marketing, live event management, and prosumption. Notable projects include critical analysis of fan roles at PDC darts events and the impact of digital technologies on live spectacles. He has also explored EDI provisions at events and accessibility in sports venues.
Recent publications (2023-2025) examine topics like fan engagement policy reforms, sportswashing in elite sports, and accessibility innovations at live events. His work has been published in journals like Managing Sport and Leisure and Cultural Trends.
Leon is a Senior Fellow of the Higher Education Academy (SFHEA) and has extensive teaching experience across modules including Strategic Marketing and Research Methods. He supervises PhD, DBA, and postgraduate research projects.
