معرفی
Lena Lehrer is a doctoral student in Health Communication at the University of Erfurt, affiliated with the Faculty of Arts and the Department of Media and Communication Studies. She works as a research associate in the Planetary Health Action Survey (PACE) project at Cornelia Betsch's Health Communication Working Group, based at the Bernhard Nocht Institute for Tropical Medicine in Hamburg. Her roles include contributing to interdisciplinary research on climate change and health communication.
- MA in Health Communication (University of Erfurt, 2022)
- B.Sc. in Media Communication (University of Würzburg, 2019)
Her research focuses on climate change communication, health behavior, and media psychology, particularly how framing affects public perception and willingness to act. She explores sociodemographic differences in climate policy acceptance and develops targeted communication strategies using behavioral insights.
Recent publications highlight trends in planetary health surveys, climate policy framing, and segmentation of public attitudes toward climate action. Her work bridges communication science and environmental psychology, emphasizing evidence-based interventions for climate protection.
Key collaborations include the Bernhard Nocht Institute for Tropical Medicine and the Institute for Planetary Health Behavior (IPB).
