معرفی
Dr. Sarah Eitze is a health psychologist and Lecturer in the Department of Media and Communication Studies at the University of Erfurt's Faculty of Philosophy. She serves as a Research Assistant in the same department and is a member of both the Institute for Planetary Health Behavior (IPB) and CEREB (Center for Empirical Research in Economics and Behavioral Sciences). Additionally, she holds the position of Deputy Director of the WHO Collaborating Centre for Behavioral Research in Global Health (WHO CC BRIGHT) at the Bernhard Nocht Institute for Tropical Medicine.
Her research focuses on health decision-making with particular emphasis on vaccination behavior, pandemic preparedness, women's health (especially endometriosis and menstrual health stigma), and patient empowerment. Her work frequently employs behavioral insights to understand and improve health outcomes. She has been instrumental in the COSMO (COVID-19 Snapshot Monitoring) project, conducting extensive research on population attitudes and behaviors during the pandemic.
Analysis of her recent publications reveals a strong focus on applying psychological theories to public health challenges, particularly around vaccine hesitancy and pandemic response. Her research increasingly incorporates women's health issues, with several recent papers examining menstrual health stigma and endometriosis. Her methodological approach combines survey research, experimental designs, and longitudinal analyses to understand the behavioral determinants of health decisions.
- Multiple publications on vaccine decision-making using the 5C model
- Significant contributions to understanding pandemic behavior across multiple countries
- Emerging research stream on menstrual health and endometriosis
- Work bridging climate action and health behavior through the Planetary Health Action Survey
Dr. Eitze's research has been supported by various institutions including the Federal Center for Health Education (BZgA) and the Federal Ministry of Education and Research. Her work demonstrates strong collaboration networks, particularly with Cornelia Betsch and other researchers at the University of Erfurt, as well as international partners through WHO initiatives. Her research has practical applications for public health policy and communication strategies during health crises.
She has also provided consulting services for WHO EU/CDS on behavioral insights in smoking cessation and COVID-19 studies, demonstrating the applied impact of her research beyond academic publications.
