معرفی
Cornelia Betsch serves as Director of the Institute for Planetary Health Behaviour (IPB) at the University of Erfurt, where she holds a professorship in Health Communication within the Faculty of Philosophy. She is responsible for the Master's program in Health Communication through the Department of Media and Communication Studies and leads the Health Communication Working Group at the Bernhard Nocht Institute for Tropical Medicine in Hamburg as an external position. Her interdisciplinary work bridges behavioral science, psychology, and public health to address critical global challenges.
- Habilitation (2006), University of Erfurt: 'The role of risk perception and risk communication in prevention decisions – the example of vaccination decisions'
- PhD (Dr. phil., summa cum laude, 2006), University of Heidelberg: 'Preference for intuition and deliberation– measurement and consequences of affect- and cognition based decision making'
- Diplom in Psychology (2002), University of Heidelberg
Betsch's research focuses on understanding health and planetary health behaviors, particularly examining vaccination behavior, prudent antibiotic use, and climate-friendly actions. Her work extends globally, with investigations in various African countries on vaccination and antibiotic practices. She pioneered the influential COVID-19 Snapshot Monitoring (COSMO) and subsequently developed the Planetary Health Action Survey (PACE), large-scale studies that regularly track public knowledge, risk perception, protective behaviors, and trust during crises. Her research emphasizes applying behavioral and cultural insights to design effective policy frameworks and explanatory communication that promotes positive health behaviors.
The 15 most recent articles showcase Betsch's research evolution toward integrating behavioral science with planetary health, climate action, and vaccine communication. Her work increasingly examines the psychological foundations of climate behavior while maintaining her established expertise in vaccine hesitancy and antimicrobial resistance. Recent publications demonstrate methodological diversity, including systematic reviews, meta-analyses, survey experiments, and large-scale monitoring datasets that bridge academic research with practical policy applications.
- German Psychology Prize (2021)
- Thuringian Research Prize (2022)
Betsch has secured research funding from independent research organizations, ministries, and foundations to support her work on health communication and planetary health behavior. She serves as a scientific advisor to multiple organizations including the WHO Technical Advisory Group on Behavioral and Cultural Insights, Science Media Center Germany, and Museum für Naturkunde Berlin. At the Bernhard Nocht Institute for Tropical Medicine, she established the WHO Collaborating Center for Behavioral Research in Global Health, demonstrating her commitment to translating research into global health practice. Her engagement extends to policy advising, having served on the Corona Expert Council of the Federal Chancellery during the pandemic.
As Director of the Institute for Planetary Health Behaviour, Betsch leads an interdisciplinary team applying social and behavioral science perspectives to planetary health and the climate crisis. The institute serves as a hub for research, education, and science communication at the intersection of human health and environmental sustainability. Her work through the IPB emphasizes Open Science principles and aims to understand the comprehensive factors influencing climate-friendly behavior to identify effective intervention points for policy development.
