معرفی
Leif Brandes is a full-time Professor of Marketing at the Faculty of Economics and Management, University of Lucerne. His research spans customer word of mouth, behavioral decision-making, and technology-driven market transformations (Augmented Reality, Blockchain, NFTs).
- PhD in Business Administration, University of Zurich
- Master of Mathematical Finance, University of Konstanz
Research Interests:
- Customer behavior and online review dynamics
- Biases in individual judgment and decision-making
- Impact of information transparency on business
- Technological innovation in marketing
- Behavioral science applications in economics
Teaching Innovations: Directed the Marketing Challenge Series with corporate partners including L’Oréal and B.Braun. Courses cover Marketing Management, Business Strategy, and Marketing Analytics.
Academic Context: Previously served as Assistant/Associate Professor at Warwick Business School and Postdoctoral Fellow at Yale School of Management. His work appears in top journals like Journal of Consumer Research and Management Science, and has been featured in international media outlets including BBC Radio and Wall Street Journal.
