معرفی
Leanne Carter is a Senior Lecturer in Marketing at the Department of Marketing, Faculty of Business and Economics, Macquarie University. She has over 20 years of academic experience, specializing in Work Integrated Learning (WIL), curriculum development, and partnerships with industry. Her research focuses on consumer behavior, internal marketing, and employability through internships. She led the Bachelor of Commerce program accreditation and developed PACE initiatives fostering industry collaboration.
Educational Background:
- PhD in Business (Macquarie University, 2003-2010)
- Bachelor of Commerce (Marketing) with Honours (University of Western Sydney, 2000-2002)
- Bachelor of Commerce (Marketing) (University of Western Sydney, 1990-1995)
- Diploma in Teaching (Sydney Teacher’s College, 1980-1982)
Research Interests: Consumer behavior, internal marketing, market orientation, employability, learning orientation, and social marketing. Her textbook Social Marketing: Good Intentions addresses societal and environmental behavior change challenges.
Key Awards:
- Macquarie University Research Excellence Award (2014)
- B/HERT Award for Best Collaboration (2013)
- Australian Marketing Institute Award (2012)
- Academy of Marketing Best Paper (2007)
Grants & Partnerships: Led projects on mobile phone consumer behavior (State of the Mobile Nation), social enterprise partnerships with Tata Steel, and PACE program evaluations totaling over $168K in funding. Collaborates with industries like Amaysim, Woolworths, and the Australian Direct Marketing Association.
Labs/Teams: Active in the Hearing Research Centre and contributes to interdisciplinary projects on resilience in mining and alcohol consumption.
