معرفی
Laura Ru Yun Pan is Lecturer in International Management at SDA Bocconi School of Management and Coordinator of the EMiLUX Executive Masters in Luxury Management program. Her research examines contemporary transformations in global luxury markets through multiple analytical lenses.
Research investigates three primary domains: evolving Country-of-Origin effects on luxury perception, premiumization strategies for FMCG sectors, and digital transformation pathways for heritage brands. Current projects analyze Web 3.0 integration and customer experience innovation.
Industry collaborations include research partnerships with Gucci Lab, Unicredit, and Camera di Commercio IAA Venezia Giulia examining servitization models and experiential marketing in luxury sectors.
