معرفی
Laura Kornish is a Professor of Marketing and Dean's Faculty Fellow at the Leeds School of Business, University of Colorado Boulder. She joined the Marketing Division at Leeds in 2005 after previously serving on the faculty at the Fuqua School of Business at Duke University.
Dr. Kornish received her undergraduate degree in Applied Math from Harvard University, followed by M.S. and Ph.D. degrees from Stanford University. Her academic journey includes professional experience at Cambridge Technology Partners prior to pursuing her graduate studies.
Professor Kornish's research primarily focuses on the fuzzy front end of innovation, examining how organizations generate ideas and select the best ones during the unstructured early stages of innovation. Her work spans innovation management, decision making, marketing strategy, and consumer behavior. She has developed the digital marketing curriculum at Leeds and collaborated with the Department of Mathematics to design customized math requirements for business students.
Over her distinguished career, Professor Kornish has served as an associate editor for Management Science and Marketing Science, and has held leadership positions including Chair of the Marketing Division, Chair of the Undergraduate Curriculum and Policy Committee, and Associate Dean for Undergraduate Programs at Leeds. She has taught across undergraduate, MS, and MBA programs, most notably developing and teaching BASE (Business core Applied Semester Experience), a unique capstone course that integrates multiple business disciplines.
- MBA Teaching Excellence Award, Leeds School of Business, University of Colorado, 2015
- Joseph L. Frascona Teaching Excellence Award, Leeds School of Business, University of Colorado, 2014
- William H. Baughn Faculty Service Award, 2013
- NSF Graduate Fellowship 1993-1996
- Phi Beta Kappa 1990
Professor Kornish's extensive publication record demonstrates consistent contributions to innovation management, particularly in idea generation and selection processes. Her research bridges theoretical frameworks with practical applications, addressing challenges in new product development, technology adoption, and marketing strategy. She has made significant contributions to understanding how organizations navigate the "fuzzy front end" of innovation where problems are ill-defined and numerous ideas compete for attention.
