معرفی
Laura Brannon is a Professor of Psychological Sciences at Kansas State University, where she conducts full-cycle research bridging basic social-psychological theory with applied health and consumer persuasion. She mentors numerous graduate and undergraduate students, welcoming new advisees into her lab each year.
Education: Specific degrees and institutions are not detailed in the provided text.
Research Interests: Dr. Brannon’s work centers on social influence and persuasion, particularly how marketing principles can be leveraged for social good—an area known as social marketing. She explores health-message tailoring (matching appeals to personality or context), positive psychology (forgiveness, prosocial behavior, religiosity), and consumer compliance techniques such as scarcity, reciprocity, and consistency.
Across recent projects she has applied experimental social psychology to issues like responsible drinking campaigns, mindfulness interventions for problematic phone use, and strategies that encourage forgiveness and family caregiving support.
Student Mentoring: Dr. Brannon is actively recruiting graduate students and routinely includes them as co-authors on conference presentations and peer-reviewed publications, preparing trainees for both academic and applied career paths.
Contact: lbrannon@ksu.edu | Office: Bluemont Hall 419 | Tel: 785-532-0604
