Cláudia Simão

Cláudia Simão is an Invited Assistant Professor at the Católica Lisbon School of Business & Economics and a researcher at the Research Centre for Psychological, Family and Social Wellbeing (CRC-W). Her work bridges Social Psychology and Consumer Behavior, focusing on how psychological principles can promote Healthy Eating and Gender Equality.

• Education: PhD in Psychology from University Institute of Lisbon (2013).

Her research explores Prosociality, Mindfulness, and Social Emotion through experimental and cross-cultural frameworks. Recent studies analyze Remote Work Productivity during the pandemic and Prosocial Dynamics in group settings. She contributes to Psychometrics and Behavioral Interventions for dietary and workplace wellbeing.

Current projects like E-PRIMEMEAL apply consumer psychology to mobile app-based meal choices. She co-supervised the doctoral thesis Telecareer and served as guest editor for journals like Menu. Collaborations span 62 countries, with datasets such as Emotion Duration Forecasting (2018) and Human Penguin Project (2019).