Kyungjoo Cha

Kyungjoo Cha is a Senior Lecturer in Product Design (User Experience) at Bournemouth University's Department of Design & Engineering. Her research explores human-centered design for autonomous vehicles and digital entertainment experiences.

She specializes in autonomous vehicle UX, human-centered design, multimodal interaction, generational studies (Gen Z), affective computing, and in-vehicle entertainment systems. Her work connects technology innovation with user empathy.

Recent publications (2022-2024) examine emotional triggers in automotive contexts, Gen Z entertainment preferences, drowning prevention through community-centered design, and multimodal expectations for autonomous vehicles. Key contributions include frameworks for affective scenario design and cross-generational UX studies.

She collaborates with automotive partners including Hyundai and Kia Motors and previously led projects with Jaguar Land Rover.