Klaus Thunig

Prof. Dr. Klaus Thunig is a Professor at the Department of Technical Business Administration, University of Applied Sciences Südwestfalen in Hagen. His academic career began in 2016 when he took over the professorship, focusing on integrating international business experience into teaching and research. Prior to academia, he held management roles at the Bosch Group across China and Brazil, later founding businesses in the consumer goods sector in Brazil.

Education:

• Industrial Engineering studies at the University of Paderborn and Karlsruhe Institute of Technology (KIT)
• Doctorate from KIT

Research Interests:

• Employer Branding strategies and their impact on talent acquisition
• International business development and supply chain resilience
• Strategic marketing in international markets

His work emphasizes practical collaboration with businesses to address skill shortages through employer branding initiatives.

Teaching:

• Courses include Basics of Marketing, International Marketing, and International Sales and Production Networks (Master Module).
• Supervises Bachelor’s and Master’s theses in General Business Administration, particularly in International Business Management and Purchasing.

Labs/Teams: Leads the Employer Branding Research Team with collaborators like M.Sc. Maximilian Sträßner and M.Sc. Jan Wegener.