Maximilian Sträßner

Maximilian Sträßner is a Researcher and doctoral student at Fachhochschule Südwestfalen (Southwestphalia University of Applied Sciences), affiliated with the Department of Technical Business Administration. His research focuses on employer branding strategies in German B2B companies, emphasizing authentic employee value propositions (EVPs), employee ambassadorship, and leadership-driven brand integration. He contributes to practice-oriented solutions for talent retention and recruitment optimization in medium-sized enterprises.

Teaching responsibilities include courses such as Basics of Marketing, Employer Branding, and International Sales. He collaborates with Prof. Dr. Klaus Thunig and Jan Wegener in research initiatives addressing employer brand development and scientific work methodologies. Contact: straessner.maximilian@fh-swf.de, Room H 508/2b.

Research priorities include refining leadership concepts for brand alignment, optimizing recruitment processes, and enhancing internal communication to strengthen employer attractiveness. He advises students and companies on thesis topics related to employer branding and B2B talent strategies.