معرفی
Prof. Dr. Anja Forster serves as Professor of Marketing and Head of the Bachelor's Program in Marketing at Pforzheim University within the Faculty of Business and Law, appointed in 2013. Her international career spans academic roles at ZHAW Winterthur, University of St. Gallen, and Nuremberg Georg-Simon-Ohm University alongside significant industry leadership.
Her educational foundation includes doctoral studies in International Business Administration at FAU Erlangen-Nuremberg and University of Montpellier (France), complemented by research assistantship at University of St. Gallen's Brand Management Competence Center.
Research centers on comprehensive brand strategy with emphasis on Behavioral Branding—transforming employees into brand ambassadors—and Employer Branding, exploring human-brand interaction dynamics. This bridges theoretical frameworks with real-world applications through consulting engagements.
Project supervision includes major collaborations with Robert Bosch GmbH, Bechtle AG, Würth Elektronik, BGV/Badische Versicherungen, and Brussels-based RIAD, integrating research insights into practical marketing solutions for corporate and mid-sized clients.
Prior industry leadership includes Management Team membership and Head of Marketing & Development at federally funded medical technology cluster Medical Valley EMN, with professional experience across Austria, France, Thailand, and Switzerland.
