Kerstin Bremser

Prof. Kerstin Bremser is a Professor of International Business at Pforzheim University since 2008, specializing in the Spanish-speaking realm. She leads the International Office since 2021 and previously headed the International Business bachelor’s program (2012–2020). Her academic career combines strategic consulting experience at McKinsey & Company and Degussa AG with doctoral research on Mercosur's impact on the chemical industry at the University of St. Gallen. She speaks German, English, Spanish, French, and advanced Portuguese.

Research Focus: Her work centers on crisis management in tourism, cultural differences between Europe/South America, and the sharing economy. Key topics include economic crises’ impact on tourism stakeholders, jellyfish risks in travel, and psychological factors like ethnocentrism influencing consumer behavior. She publishes in top journals like International Journal of Contemporary Hospitality Management and received the 2016 Emerald Literati Best Paper Award.

Teaching & Engagement: Guest lectures at universities in Madrid, Lima, and Coruña. Serves as a reviewer for journals such as Journal of Hospitality and Tourism Management. Active in international teams and advisory roles, including the Intertalentum Scientific Advisory Board (2017–2018). Holds leadership roles like Senate member (since 2023) and Faculty Council member (since 2019).

Grants & Funding: Secured DAAD grants for projects like “Best Practice Spa and Wellness Tourism post-Covid” (2022–2023) and “Collaborative Consumption Trends” (2017–2018). Research emphasizes crisis adaptation strategies, cultural management, and innovative hospitality practices.