Kerri M. Camp

Kerri M. Camp is a Professor of Marketing at the Soules College of Business, University of Texas at Tyler, leading the Management And Marketing department. She is the founding director of the Center for Retail Enterprises and pioneered the Retail Lab. Her expertise spans healthcare management, retail strategies, and small business innovation.

Education:

• Ph.D., Marketing, Texas Tech University
• M.B.A., Golden Gate University
• B.B.A., Texas A&M University

Research & Teaching: Dr. Camp focuses on healthcare marketing, consumer behavior, and experiential learning. She has published in journals like Industrial Marketing Management and Journal of Retail and Consumer Services. Her books include Healthcare Marketing: Creating Value in the Patient Experience and an upcoming title on the New Healthcare Paradigm.

Awards: Recognized nationally for teaching excellence, including the Provost’s Award, ROTA Fellow, and multiple leadership accolades in healthcare education.

Industry Engagement: Former columnist for The Daily Sentinel, media consultant for CBS/NBC, and speaker for Texas Retailers Association. Advised healthcare organizations and led initiatives bridging clinical and business healthcare sectors.