Lawrence O. Hamer

Lawrence O. Hamer serves as a Professor of Marketing at Purdue University Northwest, contributing to academic instruction and research within the university's business disciplines.

His educational qualifications include:

• Ph.D. in Marketing, University of Illinois at Urbana Champaign
• M.S. in Marketing, Texas A&M University at College Station
• B.B.A in Marketing, Texas A&M University at College Station
• B.B.A in Management, Texas A&M University at College Station

Dr. Hamer specializes in three core marketing domains: Services Marketing examines consumer experiences in intangible industries; Marketing Strategy focuses on competitive positioning and long-term business planning; and Marketing Research emphasizes data-driven consumer behavior analysis. His expertise integrates theoretical frameworks with practical applications across service-oriented sectors.

He maintains dual office locations at Purdue University Northwest's Hammond campus (Anderson Building 368) and Westville campus (Technology Building 198), with primary contact via lawrence.hamer@pnw.edu or (219) 989-2606.