Mahdi Niknejad

Mahdi Niknejad is an Assistant Professor of Marketing at the University of Texas at Tyler (UT Tyler), affiliated with the Department of Management and Marketing within the College of Business. He holds a Ph.D. and M.S. in Marketing from the University of Texas at Austin (2024 and 2020, respectively), an MBA from Sharif University of Technology (2018), and a B.Sc. in Industrial Engineering from the same institution (2015).

His academic background spans quantitative methods in marketing, consumer behavior analysis, and strategic market research. While specific research interests are not explicitly detailed, his educational trajectory suggests expertise in areas such as data-driven marketing strategies, retail analytics, and business decision-making frameworks.

No publications or awards are listed in the provided information. His role at UT Tyler likely involves teaching core marketing courses and contributing to academic programs in business administration.