معرفی
Kath Gooch is a Lecturer in Digital Marketing and Programme Leader for MA Marketing, MSc Digital Marketing and Analytics, and PgCert/PgDip Digital Marketing and Analytics at the University of Sunderland's Sunderland Business School. With over 20 years of industry experience in digital marketing and e-commerce, she brings practical expertise to academic teaching. Her teaching spans modules such as Digital Marketing (PGBM152), International Marketing (DLMM15), and Contemporary Issues in Marketing (PGBM157). She also leads the Marketing Management (DLMM05) module.
Her research focuses on Gender and Diversity in Advertising, emphasizing the intersection of societal trends and marketing practices. Beyond teaching, she contributes to curriculum development for postgraduate programs and maintains strong industry ties through her professional background.
Despite extensive teaching and leadership roles, no academic awards or publications are explicitly listed in her profile. She can be contacted at kath.gooch@sunderland.ac.uk.
