معرفی
Yuwaree Tongvivat is a Senior Lecturer in Digital Business at the University of Sunderland. She holds a PhD in Corpus Linguistics from Newcastle University, focusing on branding strategies through textual analysis. Her career includes roles at Ruamrudee International School (2006), Thammasat University, and the University of the Thai Chamber of Commerce before joining Sunderland in 2023.
Teaching includes modules on Strategic Management and International Business Research Projects for MSc students. Research interests span branding linguistics, digital tool applications in education and communication, and human-machine interaction analysis using algorithms and brain wave data. She collaborates on projects like automated academic assessment systems and Thai language NLP tools.
- Publications include corpus analysis of university branding and semi-automatic grading algorithms.
- Email: yuwaree.tongvivat@sunderland.ac.uk.
