معرفی
Karim Khelifi is a Lecturer at the University of Westminster, where he has taught since 2016. He holds fellowship status with the UK Higher Education Academy (HEA) and maintains membership in the Chartered Institute of Marketing (CIM). Previously, he led marketing modules at Victoria University, Oxford Brookes, Bedfordshire, and Loughborough. His professional background includes significant industry experience in financial services and management consulting.
Education:
- BA in Business Economics & Management - Université de Franche-Comté
- Masters in Management - Université Montpellier III
- MSc in Marketing
- PhD in Marketing - Kingston University
Research Focus:
Dr. Khelifi's research examines critical marketing dimensions including service quality metrics, experiential consumption patterns, and psychological drivers of brand loyalty. His work bridges theoretical psychometrics with practical applications in retail financial services and consumer behavior analysis.
Professional Recognition:
- Fellow of the UK Higher Education Academy (HEA)
Industry Engagement:
Leveraging 15+ years of industry-academia integration, his professional expertise spans credit management (Santander, Thomson Reuters) and strategic consulting for multinational corporations including Nokia Siemens Networks, GE, and Henkel.
