معرفی
Kamalpreet Singh is a Lecturer in Marketing at the CBL School of Management at Coventry University. He holds a PhD in Marketing from Coventry University where his doctoral research focused on 'The role of preferential treatment to build customer relationships in the UK Banking sector'. He also earned an MSc in Strategic Marketing and BA Hons in Business and Marketing from the same institution, and holds an Associate Fellowship in Higher Education (AFHEA).
His research interests cover Consumer Behaviour, Digital Marketing, Strategic Marketing, and Marketing Management. His most recent publication explores emerging applications of marketing technology. While no awards or grants are mentioned, his work contributes to UN Sustainable Development Goals.
