معرفی
Dr. Kareem Sani is a Lecturer in Marketing at the University of Wolverhampton, affiliated with the Faculty of Arts, Business, and Social Sciences. He holds a PhD in Marketing from the University of East London (2022) and a Master's degree (2014), with a BSc in Marketing from the University of Uyo, Nigeria (2007). His research spans consumer behavior, sustainable marketing, and business ethics.
- Education:
- PhD in Marketing (University of East London, 2022)
- MSc in International Marketing Management (University of East London, 2014)
- BSc (Hons) in Marketing (University of Uyo, 2007)
- Certifications:
- Fellow of Higher Education Academy (FHEA, 2022)
Dr. Sani's research focuses on Consumer Behaviour, Sustainable Marketing, and Business Ethics, with interdisciplinary interests in human resources and business strategy. His recent publications analyze sustainable banking practices, digital HR, and customer switching behavior.
He teaches modules such as Fundamentals of Marketing, Strategic Marketing, and Marketing and Digital Strategy. Key scientific awards include his FHEA fellowship.
Non-academic roles include management positions in Nigerian banks (2004-2018). His work bridges academic research and practical insights from the banking sector.
