Kalliopi Chatzipanagiotou

Dr. Kalliopi Chatzipanagiotou is a Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow. Her research focuses on Services Marketing, Retailing, and Tourism, with a strong emphasis on marketing models and innovative research methods like Configuration Theory and fs/QCA. She holds a PhD in Marketing from Athens University of Economics and Business.

• Affiliations: Editorial Review Board member for the Journal of Product and Brand Management.
• Teaching: Services Marketing (MSc), Cases Problems in Marketing Management (MBA), and Undergraduate Services Marketing.

Her research explores brand equity dynamics, consumer behavior in tourism, and the impact of marketing information systems. She has published widely in journals like the British Journal of Management, European Journal of Marketing, and Tourism Management.

Key collaborations include work with organizations like Hellenic Telecommunications Organization (OTE S.A.) and involvement in EU-sponsored research projects. She has also contributed to executive training programs in Services Marketing and CRM for companies like EYDAP and Grecotel.