Jörgen Normark

Jörgen Normark serves as a Senior Lecturer and Head of Department for Humanities and Technology at Luleå University of Technology within the Department of Business Administration, Technology and Social Sciences. With a research focus centered on user experience design, he leads initiatives that bridge technology, human behavior, and sustainable development.

Professor Normark's research spans multiple domains including sustainable and circular product design, gamification for wellness and safety training, interfaces for elderly users, and interaction design in passenger cars. His approach emphasizes human-centered design that creates value through intuitive and uplifting user experiences that guide users toward positive behaviors while maintaining functional effectiveness. His work demonstrates how design can influence user direction while ensuring implementation quality, ranging from interaction design to behavioral design and usability.

His recent publications in journals like IEEE Transactions on Games and International Journal of Human Factors and Ergonomics demonstrate his interdisciplinary approach, collaborating with researchers in health sciences, engineering, and business domains. These works explore applications from active transport promotion through gamification to mobile tools addressing human factors in aircraft maintenance.

• Senior Lecturer and Department Head at Luleå University of Technology
• Specializes in user experience and human-centered design
• Research spans sustainable design, gamification, and interaction design
• Active collaborator across multiple disciplines

Professor Normark's teaching focuses on User Experience, Interaction Design, Interfaces, UX Design, and User-Centered Design principles. His academic leadership as Head of Department positions him at the intersection of technology, humanities, and practical design application, fostering educational approaches that prepare students for real-world design challenges.