Julie ROSAZ

Julie ROSAZ serves as Associate Professor and Head of the Digital Management Department at Bordeaux School of Business, where she leads research in digital transformation and experimental methodologies.

Her scholarly focus centers on:

• Digital Leadership dynamics in organizational contexts
• Experimental investigations of human decision-making under digital influences
• Behavioral economics applications in management systems
• Algorithmic bias and human-AI interaction patterns
• Time valuation and resource allocation behaviors

Analysis of her 15 most recent publications (2021-2025) reveals a cohesive research trajectory examining how digital tools reshape economic behaviors. Key methodological approaches include laboratory experiments, field studies, and behavioral modeling, with significant contributions to understanding group contests, persuasion mechanisms, and time-saving valuations in digital environments. Her work consistently bridges theoretical economics with practical management applications.

As an active researcher, she regularly presents findings at major experimental economics forums including the French Association of Experimental Economics conferences and international workshops on artificial intelligence. Her departmental leadership role positions her at the forefront of digital management education and research at Bordeaux School of Business.