معرفی
Josh Bircham is a Senior Lecturer in the Aberdeen Business School at Robert Gordon University (RGU), where he serves as Course Leader for the Digital Marketing MSc and develops specialized short courses including Strategic Digital Marketing and Influencer Marketing. His industry background includes founding a digital agency serving major clients like the BBC and SEPA, alongside communications roles at the European Energy Institute and authorship of the political book "We are the 56".
His academic credentials feature:
- MSc in Digital Marketing from Robert Gordon University (2017-2018)
- MA in English Literature from the University of Aberdeen (2012-2015)
- Current part-time PhD candidate at Gray's School of Art researching visual social media's impact on luxury menswear consumer behavior (2023-2029)
Dr. Bircham's research critically examines digital identity construction through fashion, with particular focus on:
- Gendered consumer behavior in social media environments
- Strategic digital branding for luxury markets
- Analytics-driven marketing campaign design
- Intersection of traditional media and emerging digital platforms
Professional recognition includes dual 2020 awards from the Higher Education Academy:
- Fellow of the Higher Education Academy (FHEA)
- Associate Fellow of the Higher Education Academy (Assoc FHEA)
His active research portfolio comprises two significant projects: "Implementing a Digital Strategy" (2020-2022) which developed B2C e-commerce expansion frameworks through cultural change initiatives, and "Extracting intelligence from existing data bases" (2021-2023), a Knowledge Transfer Partnership enhancing data analytics capabilities for AGCC's workforce development.