معرفی
Jordan W. Moffett is an Assistant Professor of Marketing in the Gatton College of Business and Economics at the University of Kentucky. She serves as a research fellow at the Sales and Marketing Strategy (SAMS) Institute and is an affiliated researcher at the Center for Sales and Marketing Strategy at the University of Washington. Additionally, she holds the position of co-VP of Content Engagement for AMA TechSIG.
Her educational credentials include:
- PhD in Marketing, Louisiana State University (2019)
- MA, Regents University London (2014)
- MBA, Regents University London (2012)
- BS, Louisiana State University (2009)
Moffett's research centers on relationship marketing theory and strategy, with critical emphasis on data privacy stewardship and digital communication dynamics across domestic and international markets. Her work investigates how organizations navigate ethical data usage while building sustainable customer relationships through multi-channel engagement strategies, directly addressing contemporary challenges in the digital economy.
Her publication portfolio—featuring over 1,600 citations across top-tier journals—reveals consistent innovation in marketing foundations. Recent articles demonstrate a strategic trajectory toward integrating ethical frameworks with technological advancements, particularly in corporate apology mechanisms, multiformat communication systems, and data privacy governance, reflecting evolving industry demands for responsible marketing practices.
Her scientific recognition includes:
- Department Level Teaching Award
- College Level Teaching Award
- Student-Nominated Teaching Award
Moffett teaches the undergraduate Marketing Strategy and Planning Capstone course, where her pedagogical excellence has earned institutional recognition. While specific grant details aren't publicized, her research fellowships at SAMS Institute and the University of Washington's Center for Sales and Marketing Strategy indicate sustained involvement in externally funded research initiatives examining sales-marketing alignment.
She actively contributes to the Sales and Marketing Strategy (SAMS) Institute at UK and maintains collaborative ties with the University of Washington's Center for Sales and Marketing Strategy, driving industry-relevant research through interdisciplinary teams focused on evidence-based marketing solutions.
