Joonghwa Lee

Joonghwa Lee is an Associate Professor and Interim Chair in the Department of Communication at the University of North Dakota (UND), where he also serves as Graduate Program Director. He earned his Ph.D. in Journalism (Strategic Communication) from the University of Missouri and M.A. in Advertising from Michigan State University. Previously, he was an Assistant Professor at Middle Tennessee State University, where he received teaching and research awards.

• Education: Ph.D. (University of Missouri), M.A. (Michigan State University), B.A. (Kookmin University)
• Research Focus: Interactive and non-traditional media in strategic communication, consumer behavior, social media strategies, health communication, and brand-consumer relationships.

His scholarly work appears in leading journals such as New Media and Society, Journal of Interactive Advertising, and International Journal of Advertising. He has received multiple grants and awards, including the American Academy of Advertising Research Fellowship and UND CONNECT Fund support.

Key Publications Trends: Recent articles examine social media sharing motivations, native advertising dynamics, voice assistant adoption, and cross-cultural Snapchat usage. His work integrates communication, psychology, and marketing frameworks to analyze digital consumerism.

• Scientific Awards: Over 20 grants and honors from institutions like UND, American Academy of Advertising, and Middle Tennessee State University.
• Advising: Mentored students like Emily Buteau, Haseon Park, and Ayoung Seok, who appear as co-authors in his publications.