معرفی
Joon Soo Lim is an Associate Professor of Public Relations at the S.I. Newhouse School of Public Communications, Syracuse University. His expertise spans corporate social advocacy for DEI, authenticity in CSR communication, eHealth communication, and the ethical implications of disruptive technologies like AI and social media. He teaches courses on PR theory, diversity, campaigns, and research.
Lim’s research focuses on managerial and ethical challenges in public communication campaigns, particularly regarding social media and AI misuse. Topics include deceptive advertising, fake news, brand safety, health risks of PM2.5, and parasocial relationships with live streamers. His work has been published in over 3 dozen journals, including Communication Research, Journalism & Mass Communication Quarterly, and Technology in Society.
- Awards:
- • Knight News Innovation Fellow (Tow Center, Columbia University)
- • Page and Johnson Legacy Scholar (Arthur Page Center, 2012, 2017, 2023)
He addresses real-world issues like hate speech moderation, ethical use of digital analytics, and the impact of emerging technologies on public discourse. His interdisciplinary approach integrates communication theory with behavioral science and tech ethics.
