Jonathan Boase

Jonathan Boase serves as a Guest Lecturer at the Institute for Sport Business, contributing to teaching, assignment creation, and student opportunity development. With over 30 years of industry expertise in data analytics and artificial intelligence, he bridges academic theory with real-world enterprise applications across global markets.

His academic foundation includes:

• BA (Hons) in Data Processing from Sunderland University

Boase's research and professional focus centers on pragmatic implementation of data analytics and AI within digital and mobile ecosystems, particularly applied to sport business contexts. His work emphasizes actionable insights derived from enterprise-scale data systems, with special attention to integration challenges in mobile-first environments and cross-industry applications from sports to entertainment.

His professional recognition includes:

• Fellow of the Institute of Engineering & Technology (IET)

As a former IBM Executive Partner who managed global analytics operations across Middle East & Africa, UK & Europe, and worldwide divisions, Boase brings extensive leadership experience from engagements with tier-1 enterprises including HP, Deloitte Consulting, The Walt Disney Company, and Sony. He currently drives product strategy as Chief Product Officer of Lityk Consulting, where he focuses on operationalizing AI solutions within commercial applications.