George Ruiz

George Ruiz serves as an Adjunct Professor at Southwestern Law School since 2007, specializing in entertainment and media law while maintaining an active executive career. He is the CEO and Founder of Intelligent Arts + Artists and former Head of New Media/Senior VP of Business Affairs at ICM Partners.

Education:

• B.A. in Political Science, University of California, Los Angeles (1989)
• J.D., University of California, Los Angeles (1992)

Professor Ruiz's research and professional expertise centers on Entertainment Law, Media Law, Intellectual Property, New Media Law, Sports Law, and Digital Content Law. His work bridges legal practice with industry innovation, drawing from direct experience negotiating deals with major studios, TV networks, and Fortune 500 companies including Microsoft, Amazon, Apple, Google, Netflix, and Sony. He has consulted on new media projects for NASA and held positions at The Walt Disney Studios and Paramount Pictures, focusing on the legal frameworks governing digital content creation and distribution.

He teaches Motion Picture Production Law at Southwestern, integrating real-world transactional experience into legal education.