Drew Shackleton

Drew Shackleton is an Adjunct Lecturer at the USC Annenberg School for Communication and Journalism, affiliated with the Communication Management (MCG) program. He is a seasoned strategist in media and entertainment with expertise in data analytics and content strategy.

• Education: MBA from The Wharton School at the University of Pennsylvania, BA from UCLA

Shackleton currently serves as Senior Director of Corporate Strategy and Content Optimization at Paramount Global, managing content distribution for brands like CBS, Showtime, and Nickelodeon. Previously, he led audience analytics at Sony Pictures US Distribution and held roles at Disney and Deloitte, supporting Fortune 500 companies in technology, media, and telecommunications.

His research interests focus on leveraging data analytics to optimize content strategy in entertainment, bridging studio executives and data science teams to enhance distribution decisions.

Shackleton also advises tech and media startups, applying his industry experience to emerging ventures.