معرفی
Jonathan Beck is an Assistant Professor in the Department of Marketing and Business Law at the University of Kansas. He focuses on consumer-based marketing strategies, particularly in digital and services marketing, using psychological theories to examine marketing impacts on consumers and employees. His teaching spans Ph.D., MBA, and undergraduate levels, covering branding, pricing, marketing research, and research methods.
- Ph.D., Michigan State University
- M.S., University of Rochester
- MBA, University of Central Florida
- B.A., University of Central Florida
His research explores consumer decision-making in online environments, ethical business practices, and frontline employee work environments. He publishes in journals like Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research. Contact: jonathan.beck@ku.edu
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