Chad Milewicz

Dr. Chad Milewicz is an Associate Professor of Marketing in the Department of Economics and Marketing at the Romain College of Business, University of Southern Indiana. He specializes in teaching strategic marketing in the MBA program and undergraduate courses such as marketing research, personal selling, and principles of marketing. His research focuses on marketing strategy, professional selling, and marketing education. Dr. Milewicz holds an MBA and Ph.D. in marketing from the University of Central Florida.

Education:

• Ph.D. in Marketing, University of Central Florida
• MBA, University of Central Florida

Research Interests: Dr. Milewicz explores marketing strategy development, professional selling techniques, and advancements in marketing education methodologies. His work emphasizes the intersection of technology and consumer behavior, including studies on virtual consultations, biosensors in healthcare marketing, and city brand architectures. He also investigates how classroom dynamics and delivery modes (face-to-face vs. online) influence student-faculty interactions and learning outcomes.

Professional Engagement: He serves on the Marketing Management Association's board of directors and as an ad hoc reviewer for Journal of Nonprofit and Public Sector Marketing and Marketing Education Review. Additionally, he advises local organizations and provides marketing research/consulting services for cities, corporations, and NGOs. His research has been published in journals like Industrial Marketing Management and Journal of Political Marketing.

Teaching Philosophy: Dr. Milewicz emphasizes ethical practices in professional selling through activities like the 'Commission Game' and integrates personality profiling tools (e.g., DISC) to enhance classroom performance. He believes in cultivating students' habits to achieve their best potential, aligning with his teaching mantra: 'Who you become is infinitely more important than what you do.'