John William Cadogan

Dr. John William Cadogan is a Professor of Marketing at the University of Leicester School of Business, serving as a Board Member of the University’s Commercial Performance Board and Editor-in-Chief of the International Marketing Review. He holds visiting roles at LUT University, University of Eastern Finland, and institutions in China, Slovenia, Greece, Italy, the UK, and Japan. His expertise spans international marketing strategy, global entrepreneurship, sales management, consumer behavior, and marketing research measurement. Dr. Cadogan’s research has been published in top-tier journals such as the Journal of the Academy of Marketing Science and Journal of International Business Studies, earning multiple awards from leading academies and journals.

• Education: BSc Management Science (Wales, 1992), MPhil Sales Management (Wales, 1993), PhD International Marketing Strategy (Wales, 1997)
• Awards: Includes lifetime contributions to Marketing Trends Research and recognition from the American Marketing Association and European Marketing Academy.

His recent publications focus on methodology debates in marketing measurement, export strategies, and identity expressiveness. Dr. Cadogan actively contributes to academia through editorial roles and international collaborations, solidifying his impact on marketing science.