معرفی
Sanna Sundqvist serves as Associate Professor in the Department of Marketing at LUT University, with a research focus spanning international business, export performance, and entrepreneurial strategy. Her work bridges empirical analysis with practical applications in global markets.
Her academic credentials include a Doctoral degree in Engineering and Technology (awarded November 29, 2002) and a Master's degree in the same field (awarded December 21, 2000), both from LUT University.
Professor Sundqvist's research examines how entrepreneurial orientation and cognitive biases influence international business decisions, with particular emphasis on structural equation modeling techniques. Her work explores the interplay between prior experience and export performance, Finnish market dynamics, and sales strategy optimization in global contexts. Recent investigations extend into consumer behavior analytics, examining online data patterns and high-involvement service interactions.
Analysis of her 2018-2025 publications reveals a concentrated trajectory in international entrepreneurship, with increasing attention to cognitive microfoundations of business decisions. Her methodological approach combines bibliometric analysis with computational text mining, while maintaining strong empirical grounding in structural equation modeling for export performance studies.
As principal investigator, she has secured multiple research projects including Wisdom2 (2022-2024), KATAJA/New Product Development (2022), KATAJA/LISREL (2021-2022), and KATAJA/Asikainen (2020), demonstrating consistent funding success in international business research.
