معرفی
Professor John Rossiter is an Honorary Professorial Fellow at the University of Wollongong's School of Business. A globally recognized expert in advertising and consumer behavior, he invented the C-OAR-SE measurement system, which has revolutionized social science measurement. His research spans advertising textbooks, creative testing frameworks, and psychometric innovations. He holds an H-index of 58 and over 28,000 Google Scholar citations, ranking among Australia’s top marketing scholars.
Education & Positions:
- Full-time teaching roles at the University of Pennsylvania’s Wharton School, Columbia University, UTS, UNSW’s AGSM, and the University of Wollongong.
- Honorary positions at Charles Sturt University’s School of Psychology.
Research Interests:
Focuses on advertising effectiveness, consumer decision-making, and innovative measurement tools like C-OAR-SE. His work bridges theory and practice, emphasizing methodological rigor and practical application in marketing and psychology. Recent studies critique public health policies, advertising regulations, and AI ethics in psychological research.
Awards & Recognition:
- Hansen Award for Excellence in Advertising Research (2015)
- Fellowships from multiple academies (ANZMAC, ASMR Society, APA)
- Best Paper Awards from leading journals (2016–2017)
Grants & Collaborations:
Includes ARC-funded projects on foster parent recruitment, cognitive models for measurement optimization, and pandemic risk communication. Supervised PhDs on web survey design and volunteer segmentation strategies.
Labs & Teams:
Contributes to interdisciplinary teams at UOW and Charles Sturt, focusing on marketing science and psychological measurement. Active in executive education programs globally.
