معرفی
Dr. John-Kurt Pliniussen is an Associate Professor and Distinguished Teaching Fellow at the Smith School of Business, Queen's University. He specializes in Digital Marketing, Creativity, and Social Media, and is recognized as Canada’s most-quoted expert on internet marketing trends. His academic roles include Faculty Lead for Sales & Innovation in Executive Education and Adjunct appointments across multiple institutions.
Education: PhD in Business Administration (University of Bath), HBA in Management (Ivey Business School, Western University), MPA (Queen’s University), MA in Administration (Goddard College).
Research Interests: Focuses on digital marketing strategies, innovation management, and sales alignment. He leads the Accelerated MBA’s creativity core course and digital marketing programs. His work extends to consulting in sales, marketing, and CRM for organizations in Canada, UAE, Oman, and Saudi Arabia.
Publications: Authored/edited over 11 textbooks and 15 journal articles, including Creativity & Innovation (2019) and Entrepreneurial Marketing (2012). Active in case study development for business education platforms like CasePilot.
Awards: Recipient of the Edwin M. Appel Prize (1996), Digital Professor of the Month (2016), and multiple teaching accolades. Recognized for contributions to entrepreneurship education and innovation training.
Service: Served as Director of Queen’s Consulting, Program Director for Shad International, and advisor to startups like UltraBrand and Resolution Tech. Active in curriculum development for executive education programs and innovation incubators.
