معرفی
Johanna Zimmermann serves as a Junior Professor of Marketing at the University of Cologne's Faculty of Management, Economics and Social Sciences (WiSo Faculty) since 2025, focusing on critical intersections of marketing, technology, and consumer behavior in digital ecosystems.
Her academic credentials include:
- Ph.D. in Marketing, University of Passau (2019-2024)
- M.Sc. Business Administration, University of Passau (2017-2019)
- Specialized Degree in Textile Merchandising and Retailing, LDT Nagold (2016-2017)
- B.A. International Cultural and Business Studies, University of Passau (2012-2016)
Dr. Zimmermann's research examines how consumers navigate data disclosure processes, the behavioral impact of artificial entities (AI systems, robots, avatars), and the evolution of consumer journeys in technology-mediated environments. She investigates ethical implications of data control mechanisms and develops frameworks for privacy-conscious business practices, with particular attention to B2B contexts and AI-driven marketing systems.
Her publication trajectory (2020-2025) reveals consistent advancement in understanding digital privacy ecosystems, featuring frameworks for multilayered B2B privacy decision-making, analyses of AI's privacy implications, and innovative approaches to consumer data control. Her work frequently integrates gamification techniques to enhance engagement in data disclosure processes while maintaining rigorous theoretical grounding in consumer behavior.
Prior to her current position, she contributed to the DFG Research Training Group 'Digital Platform Ecosystems' at the University of Passau. At the University of Cologne, her research actively aligns with the Key Profile Area 'Social and Economic Behavior' within the Cluster of Excellence ECONtribute, positioning her work within broader interdisciplinary efforts to address digital transformation challenges.
