معرفی
Dr. Alisa Keller is an Assistant Professor at the University of Passau's School of Business, Economics and Information Systems, affiliated with the Chair of Marketing and Services under Prof. Dr. Dirk Totzek. Her research focuses on consumer behavior, human-technology interaction, and ethical dimensions of marketing.
- Contact: Alisa.Keller@uni-passau.de
- Office: Room WIWI 217, Innstraße 27, Passau
Research interests include:
- Consumer wellbeing and decision-making
- Stigmatization in marketing practices
- Human-technology interaction in commerce
- Prosocial data disclosure in health apps
- Emotional influences on privacy decisions
Recent research explores dynamic pricing ethics, multichannel pricing, and compassionate motivations for data sharing during pandemics. She supervises theses and seminar papers in marketing and serves as contact person for student assistants.
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