معرفی
Joel Muñoz is a Lecturer at ESCI-UPF, specializing in digital marketing analytics and web analytics. He holds a Bachelor’s Degree in International Business and Marketing from ESCI-UPF and teaches both undergraduate and graduate courses, including Web Analytics (Elective for Bachelor’s) and Web Analytics and Performance Marketing (Required for Master’s in International Digital Marketing).
- Current Role: Lecturer at ESCI-UPF
- Education: Bachelor’s in International Business and Marketing (ESCI-UPF)
- Professional Background: Senior Marketing Specialist at Gartner, with 8+ years of experience in tech, fashion, and education sectors.
Research & Teaching Focus
Joel’s expertise lies in leveraging Google Analytics and digital tools to derive actionable business insights. His courses emphasize:
- Customer profiling and segmentation using web data
- Linking analytics outcomes to strategic decisions
- Conversion rate optimization and channel analysis
- Practical applications of web analytics in marketing and sales processes
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