معرفی
Martí Nogués serves as a Lecturer within the Communication and Marketing Department at the School of International Business (ESCI-UPF) of Pompeu Fabra University. He began his career at ESCI-UPF as an intern during his final year of undergraduate studies and transitioned to a full-time role managing all institutional audiovisual content production. His primary teaching responsibility is the required course "Content Marketing and Storytelling for Global Audiences" in the Master’s Degree in International Digital Marketing program.
His educational background includes a Bachelor's Degree in Audiovisual Media from Tecnocampus.
Nogués specializes in strategic content creation for global audiences, with expertise in developing cohesive content frameworks, executing cross-platform campaigns, and leveraging audiovisual media for brand engagement. His work emphasizes practical applications of content marketing principles including topic clustering, pillar page development, and performance analytics within international business contexts. Key methodologies include repurposing content across channels, curating audience-specific narratives, and implementing measurable customer acquisition strategies through digital storytelling.
Within ESCI-UPF's communication infrastructure, he operates as the central audiovisual production lead while maintaining active teaching duties in the graduate digital marketing curriculum.
