معرفی
Marta Ortega is a Lecturer at ESCI-UPF, where she teaches key courses in the Master’s Degree in International Digital Marketing and GNMI - International Business Program. Her academic role focuses on digital marketing principles, social media strategies, and emerging trends in international marketing.
- Education: Bachelor’s Degree in International Business and Marketing from ESCI-UPF
Her research interests align with her teaching subjects, emphasizing the impact of digital transformation on marketing practices. She explores agile digital marketing strategies, consumer insights through social media, and the integration of social responsibility and neuro-marketing into modern business approaches.
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