معرفی
Jorge Freire Orro serves as a Lecturer at ESCI-UPF Business School, part of Pompeu Fabra University, specializing in the Bachelor’s Degree in International Business and Marketing programme. He teaches the elective course Search Engine Marketing (SEM) (4 ECTS, taught in Catalan/Spanish), focusing on paid search advertising, campaign management via Google AdWords/AdSense, and data-driven customer targeting.
His expertise bridges digital marketing and global business strategy, emphasizing practical applications in multinational contexts. Research interests include internationalization frameworks, cross-cultural digital campaign optimization, and ROI measurement in global SEM initiatives. His industry background informs a practitioner-oriented approach to curriculum design.
As a former Senior Digital Marketing Manager in multinational corporations, he integrates real-world case studies on global digital strategy execution. While no formal research outputs or awards are documented in the source material, his teaching directly addresses contemporary challenges in international digital business operations.
