معرفی
Jingyi Zhang is a Lecturer in Marketing within the Department of Accounting, Finance and Economics at Coventry University London, where she teaches undergraduate and postgraduate modules including Principles of Marketing, Strategic Marketing Practice, and Human Resources in Marketing. She also serves as a supervisor for master’s dissertations.
Her academic background includes a PhD in Marketing from the University of Warwick (2024), a Master’s in Marketing & Strategy from the same institution (2014), and a Bachelor’s in Economics from Renmin University of China (2013). She is recognized as an Associate Fellow of the Higher Education Academy (AFHEA), affirming her professional standing in higher education teaching.
Her research centers on digital marketing, with a strong emphasis on social media platforms, particularly live streaming and short-form video advertising. These interests reflect contemporary trends in consumer engagement and digital brand strategy.
While no recent publications or research articles are listed in the provided text, her focus suggests active engagement in evolving areas of digital consumer behavior and online marketing innovation.
- Associate Fellow of the Higher Education Academy (AFHEA)
As a dissertation supervisor, she supports postgraduate students in their research development. There is no mention of external research grants or funded projects in the available information.
There is no information provided about any research labs, centers, or collaborative teams she may be involved with.
