معرفی
Jingyi Duan serves as Associate Professor of Marketing in the Department of Marketing and Interdisciplinary Business at The College of New Jersey's School of Business, where she specializes in digital consumer behavior research and instruction since joining the faculty.
Her academic credentials include:
- Ph.D. in Marketing, University of Rhode Island (2016)
- M.A., The Chinese University of Hong Kong (2009)
- B.A., Xiamen University (2008)
Dr. Duan's research program investigates psychological mechanisms in social media consumption, with primary focus on how purchase-posting behaviors, influencer marketing, and user-generated content affect consumer happiness, materialism, and purchase intentions. Her work consistently examines mediating roles of self-esteem, envy, and tie strength within digital consumption contexts, bridging hedonic and experiential consumption theories with contemporary platform dynamics.
Analysis of her publication trajectory reveals evolving emphasis from foundational Chinese consumer value studies toward sophisticated examinations of influencer marketing psychology, with recent work demonstrating increased methodological complexity in modeling envy mechanisms and identity effects.
Her scholarly recognition includes:
- Support of Scholarly Activities (SOSA) Award, TCNJ (2023)
- Bright Idea Award for Distinguished Business Faculty Research, Seton Hall University (2018)
Dr. Duan actively mentors students through Senior Thesis and Independent Research courses while maintaining committee service across Assessment of Learning, Career Development, and Graduate Studies Councils. Her teaching philosophy emphasizes real-world marketing application through hands-on experiences, supported by internal research funding including the SOSA award. Current office hours reflect ongoing student engagement through both virtual and in-person consultation.
No dedicated research laboratories or formal research teams are documented in her faculty profile.
